I’m a creative leader, strategist, and co-founder of The Experience Design Studio (XDS), where we help organizations navigate complexity through smarter, more human-centered design. For close to three decades I've lead teams and shaped digital strategy for brands like Apple, Nike, Martha Stewart, and National Geographic, and more.
Real World UX is my no-fluff guide to creating digital experiences that actually work, for real people in the real world. I wrote it for designers, strategists, product leads, and anyone who’s tired of theory and looking for clarity, impact, and forward motion. If you're building something that matters, this book is for you.
Buy nowI founded The Experience Design Studio (XDS) in 2017 to bridge the gap between strategy, design, and technology. After years inside big agencies, I saw the need for a more agile, design-led approach to solving complex problems. Today, we’re a 20+ team of designers, strategists, and technologists creating smart, scalable digital experiences that drive real-world impact.
madebbyxds.com
A specialized practice within XDS, we’re a full-stack marketing agency focused on life sciences, health, and wellness. From clinical trial recruitment to disease awareness to DTC brand launches, we craft marketing that drives real-world change.Smarter strategy. Clearer messaging. Healthier impact.
xdshealth.comHueRx Creative is a branding studio built for the medical device industry. We help companies shape their identity, tell a clear story, and stand out in a crowded market. From naming and logo design to full brand systems, we create work that’s strategic, sharp, and built to scale.
huerxcreative.com